Why Customer's Buy Synthetics and Synthetic Blend Products
Of all the customers that come in to your location, most will have heard the word "synthetic." But the majority of people have no idea what a full Synthetic and Synthetic Blend motor oils, you can help the customer make an informed decision. Remember that full Synthetic and Synthetic Blend motor oils are the fastest growing segments of the market. In fact, Synthetic Blends have been one of the fastest growing categories in motor oils over the last five years, along with high mileage speciality lubricants designed for vehicles over 75,000 miles. If you are not providing these options to your customer, your competitor will.
What are key benefits of these speciality synthetic or synthetic blend lubricants:
Reduces Engine Wear. Even in extreme temperatures, Synthetic motor oils offer outstanding protection, reducing overall wear on an engine’s vital parts, which helps extend the reliability and performance of your vehicle. The added level of protection above conventional oils enables it to withstand the extreme stress caused by severe driving conditions.
Contributes to the Reduction of Emissions of Harmful Gasses. Environmentally friendly, Synthetic and Synthetic Blend motor oils help extend the life of catalytic converters—a necessary component in cars that neutralize harmful gasses. In maintaining a cleaner catalyst, Synthetic and Synthetic Blend motor oils help improve drivers’ chances of passing their emissions tests, thereby saving them the expense of costly maintenance and repair.
Helps Keep Engines Clean. Operating engines have a tendency to create deposits that deteriorate engines over time. The Synthetic and Synthetic Blend formula not only minimizes this tendency but also improves operating efficiency and reduces engine wear. The premium performance in sludge, varnish and deposit control of the Synthetic and Synthetic Blend keeps your engine running smoother and maximizes its service life.
Less Friction = Better Fuel Economy. With less friction, heat, and contaminants - engines run smoother with better fuel overall economy.
Improved Performance at Hot and Cold Temperatures. Offers all-season and all-temperature protection that’s a step above typical conventional oils. Improves resistance to thermal breakdown and minimizes the formation of harmful deposits and acid in today’s hotter and more highly stressed engines. Also formulated for cold weather start-ups, drivers can rest assured knowing that every start-up will benefit from the superior flow characteristics of Synthetic and Synthetic Blend motor oils to reduce engine wear.
Recent statics show that 80 to 100 percent of all quick lubes now offer there customers niche products such as full synthetic, synthetic blend, and high mileage motor oils. (Auto Services Operator Magazine Dec. 2005)
What is your business doing to provide such products that are in such high demand by consumers?
Let us help your business meet the market demand with expert guidance on how to sell premium products and more profit to your store!
Orange Line Oil Company is a leading provider of premium lubricants including synthetic blend and full synthetic motor oils. Our growth in this market segment in recent years is a testament to our professional sales department taking the time to train, educate, and help your business sell more premium products. We carry a full line of synthetic blend, high mileage, and full synthetic from all major oil brands.
Ask about a complimentary Premium Product Analysis for your business today! Call (909)623-0533 to schedule.
